FREEZILLUSION

Freezillusion is an ice cream merchant offering surprising ice creams and trompe l'oeil.

The logo represents a banana cut in an unnatural way by a small plastic ice cream spoon, symbolizing the creative concept of the brand: trompe-l'oeil. The drips accentuate the ice effect of the banana.

A shape subtly inspired by the logo was developed to serve as a graphic cover, offering a spiral movement evoking illusion.

A repetitive and fun pattern has also been created to be used in any form of communication medium.

The orange and yellow colors represent the freshness of the ice and the green, the natural side of the aromas of the ice cream of Freezillusion. These colors are often associated with food products, because they appeal to the appetite of consumers.