LUST

Lust is a fictional Belgian brand of aphrodisiac chocolate. The goal of creating this packaging was to successfully market a product that could be considered taboo or sensitive while maintaining elegance.

The highly graphic illustrations play with negative space to suggest parts of the body, creating a sexy and alluring universe.

The deep color gradients serve to communicate the different flavors of each chocolate.

The logo, meanwhile, is a simple and elegant typographic design, allowing more space for the visuals that cover the entire packaging surface.