VISUAL IDENTITY OF SAÏMIRI

Development of the visual identity of the young singer in the Pop Folk style, Saïmiri. An identity reflecting the desire to live the music naturally.

The logo was created to embody the aesthetics of Saimiri’s music. Opt for the representation of a vinyl pay tribute to its vintage charm while offering a touch of modernity through a contemporary interpretation. This iconic form recalls the authenticity of his music, but also the importance of enjoying it fully, far from the current overconsumption.

By encouraging deeper and thoughtful listening, the logo invites a more meaningful connection with each melody.

The colors chosen for the logo evoke the sunset, the natural beauty and the refreshing atmosphere of spring, in harmony with the popfolk style of Saimiri music. By harmonizing the color palette of the logo with the emotions and sensations conveyed by its music style, it creates a coherent and immersive visual experience for the audience, thus capturing the essence of its musical universe.

The goal of creating Saïmiri’s merchandising was to target sustainable and reusable objects while maintaining an artistic direction consistent with his style.